As the Director of Digital Engagement at the Saint Paul Area Association of REALTORS® (SPAAR), I have led efforts to strengthen the association’s digital presence, increase member engagement, and drive strategic growth through innovative marketing initiatives.

Strategic Social Media Growth

I developed and implemented comprehensive social media strategies that significantly enhanced engagement across all digital platforms. Through data-driven tactics and content optimization, SPAAR’s Instagram following grew by 100% year over year, fostering stronger connections between the association and its members.

Content Creation Across Digital Channels

Managing content creation across multiple digital platforms, I ensured that SPAAR’s messaging remained consistent, engaging, and valuable for its members. This included producing high-quality visuals, video content, and educational resources to enhance the association’s online visibility.

Digital Advertising for Increased Membership Engagement

To expand reach and drive participation in SPAAR’s programs, I created and implemented targeted digital advertising strategies. These efforts directly contributed to increased education class sales and higher attendance at key association events.

Leadership & Community Building

Beyond digital engagement, I played a pivotal role in fostering leadership development within SPAAR. As the staff liaison for the Young Professionals Network (YPN), I helped cultivate the next generation of industry leaders. Under my guidance, the YPN successfully mentored and developed three association presidents, further strengthening the future leadership of SPAAR.

Impact & Ongoing Growth

Through strategic social media management, content creation, and targeted advertising, I have helped SPAAR elevate its digital presence, strengthen member engagement, and drive continued growth. My work at the association reflects my commitment to leveraging digital marketing for meaningful community impact.